Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Google Ads Question: Responsive Ads Vs. Traditional Text Ads. Which One Is Better?
I have been using responsive Google Ads ever since they have come out in 2018 and I have been using traditional text ads since the beginning of Google AdWords creation. Google responsive ads have not been out for that long, but I can already tell you which one is better. This is a question I have been seeing a lot pop up in social media groups and Google Ad webinars and I would like to share my opinion because I think it can help other digital marketers out there that are using one type of Google Ads or both.
Does Domain Authority Help You Rank?
Recently, Moz has changed their Moz domain authority metrics to reflect more accurate information. This has brought up a topic that has been debated for many years by SEO experts and I have to say I don’t agree with Moz. I have been doing SEO for over 10 years and I don’t agree with Moz that “domain authority is not a metric used by Google in determining search rankings and has no effect on the SERPs”
What is the Difference Between Page Authority and Domain Authority?
There are different kinds of "authority". There is no single quantitative step for the authority of a website, however. There have, nevertheless, been attempts to quantify and articulate what 'jurisdiction' is and how Google (and other search engines) calculate and consider it.
What Is Voice Search and How Do I Optimize for It?
For years, the usage of voice search and voice assistants to answer questions has been on the rise. Based on Google, 20 percent of mobile search queries are voice search, and that number will only go up.
Voice recognition technology is becoming better and better: Google's technology is currently 95 percent accurate.
How To Get Your eCommerce Website Sales With SEO Strategies
The eCommerce market is an extremely competitive area. That is because the popularity of internet shopping is growing at a quick speed. Last year, retail eCommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It is safe to say that customers will continue buying from eCommerce programs .