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Blog

Orange SEO blog discusses anything new and current in the digital marketing industries. Because we work with influencial people in the digital marketing scene we are always on the cutting edge.

 

Canonical Tags Can Help With Keyword Cannibalization And Content Duplication

Michael Richmond

When I was first learning about canonical tags, over ten years ago, I will admit that it is very confusing especially because at that time there was such little information about them. At first, I thought I would never us canonical tags because I didn’t plan to have duplicate content on my website or my client’s websites. But canonical tags are so much more than just tags you use to stop content duplication on your website it also helps with keyword cannibalization and similar content that is ranking for the same keyword. If you don’t do canonical tags correctly or at all it can confuse Google and hurt your rankings.

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What To Do When Google Disapproves Your Ads For Malware?

Michael Richmond

Recently we had a client that go all there ads put on hold because they were disapproved for Malware. What that means is Google has stopped your ads because they have detected a virus on your website. Until that Malware is removed they will keep your ads disapproved and even longer because of manual checks and poor customer support. Unfortunately, my clients entire business relies on Google Ads and this problem was not fixed for almost a month. In case this happens to someone else I am going to give a break down of what you need to do to fix the problem and this is not an easy problem to fix.

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Google Ads Question: Responsive Ads Vs. Traditional Text Ads. Which One Is Better?

Michael Richmond

I have been using responsive Google Ads ever since they have come out in 2018 and I have been using traditional text ads since the beginning of Google AdWords creation. Google responsive ads have not been out for that long, but I can already tell you which one is better. This is a question I have been seeing a lot pop up in social media groups and Google Ad webinars and I would like to share my opinion because I think it can help other digital marketers out there that are using one type of Google Ads or both.

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Does Domain Authority Help You Rank?

Michael Richmond

Recently, Moz has changed their Moz domain authority metrics to reflect more accurate information. This has brought up a topic that has been debated for many years by SEO experts and I have to say I don’t agree with Moz. I have been doing SEO for over 10 years and I don’t agree with Moz that “domain authority is not a metric used by Google in determining search rankings and has no effect on the SERPs”

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