Terms & Conditions

These Terms & Conditions govern the relationship between Orange SEO Inc. (“Orange SEO,” “Company,” “we,” “us,” or “our”) and the client (“Client,” “you,” or “your”) engaging our digital marketing services.

By purchasing services, signing a proposal, approving a scope of work, submitting payment, or continuing to use our services, you agree to the terms outlined below.

1. Scope of Services

Orange SEO provides digital marketing, SEO, paid advertising, AI marketing, content, reporting, and website optimization services.

Services may include, but are not limited to:

  • Search Engine Optimization

  • AI SEO

  • GEO: Generative Engine Optimization

  • AIO: AI Optimization

  • AI Paid Ads Services

  • LLM Brand Visibility Optimization

  • AI-Ready Content Creation

  • AI Search Visibility Monitoring

  • Google Ads Management

  • Paid Search Advertising

  • Social Media Advertising

  • Content Strategy and Content Creation

  • Blog Writing

  • On-Page SEO

  • Technical SEO Recommendations

  • Local SEO

  • Citation Building

  • Link Building and Guest Blogging

  • Reputation Management

  • Conversion Tracking Recommendations

  • Lead Quality Improvement Strategy

  • Landing Page Recommendations

  • Website Content Updates

  • Digital Marketing Consulting

  • Reporting and Performance Analysis

The exact services included in your engagement will be defined in your proposal, invoice, scope of work, email agreement, or written service agreement.

If there is a conflict between these general Terms & Conditions and a signed proposal or written scope of work, the signed proposal or scope of work will control.

2. No Guaranteed Results

Orange SEO uses professional digital marketing practices, data analysis, platform knowledge, and strategic recommendations to improve performance.

However, marketing results depend on many factors outside of our direct control, including:

  • Search engine algorithm changes

  • AI platform changes

  • Advertising platform policies

  • Competition

  • Market demand

  • Website quality

  • Budget level

  • Offer strength

  • Sales process

  • Lead follow-up speed

  • Industry conditions

  • Tracking limitations

  • Review profile and reputation

  • Client communication and approval timelines

Orange SEO does not guarantee specific rankings, traffic levels, lead volume, conversion volume, sales, revenue, AI citations, AI mentions, AI Overview visibility, ad approvals, cost per lead, or return on ad spend.

We commit to executing the agreed-upon work professionally and making strategy recommendations based on available data.

3. AI SEO, GEO, AIO, and LLM Services

Orange SEO offers AI-focused marketing services designed to help businesses improve how their websites, brands, and services are understood by search engines, AI assistants, answer engines, and large language models.

These services may include:

  • AI search visibility reviews

  • AI Overview readiness recommendations

  • Generative Engine Optimization

  • AI Optimization

  • LLM brand visibility reviews

  • AI-readable content recommendations

  • Entity optimization

  • Structured content recommendations

  • FAQ development

  • Schema markup recommendations

  • AI-ready content creation

  • Content gap analysis

  • AI answer testing

  • Brand accuracy review across AI platforms

AI platforms and large language models are controlled by third parties. Orange SEO cannot control when, how, or whether an AI platform references, summarizes, cites, recommends, or displays a business.

AI services are intended to improve the quality, clarity, structure, and accessibility of your digital presence. They do not guarantee placement, mentions, citations, recommendations, or visibility in any specific AI-generated response.

4. AI Paid Ads Services

Orange SEO may provide AI Paid Ads Services for emerging AI platforms, AI-powered advertising environments, conversational discovery tools, and other AI-driven ad opportunities.

AI Paid Ads Services may include:

  • AI ad strategy

  • Campaign planning

  • Audience and intent research

  • Messaging recommendations

  • Offer recommendations

  • Landing page recommendations

  • Conversion tracking recommendations

  • Performance review

  • Lead quality analysis

  • Campaign optimization

AI advertising platforms are evolving and may change their ad formats, policies, targeting options, reporting, availability, pricing, and approval standards at any time.

Orange SEO does not guarantee ad approval, specific placement, cost per lead, lead volume, lead quality, sales volume, or revenue from AI Paid Ads campaigns.

Ad spend is separate from Orange SEO’s management fees unless otherwise stated in writing.

5. Paid Advertising Terms

For Google Ads, Meta Ads, AI Paid Ads, or any other paid media service, the Client is responsible for funding advertising platforms unless otherwise agreed in writing.

Paid advertising services may include campaign setup, management, optimization, reporting, and recommendations. Orange SEO is not responsible for:

  • Ad platform outages

  • Ad disapprovals

  • Policy changes

  • Account suspensions

  • Billing issues caused by the ad platform

  • Platform tracking errors

  • Auction volatility

  • Increased costs due to competition

  • Poor lead quality caused by weak offers, slow follow-up, or sales process issues

Orange SEO may recommend changes to budgets, landing pages, keywords, targeting, ads, tracking, or offers to improve performance. If the Client does not approve or implement needed changes, performance may be affected.

6. SEO and Content Terms

SEO is a long-term marketing strategy. Results may take time and are affected by competition, website condition, domain authority, content quality, technical structure, backlink profile, and search engine updates.

SEO services may include page optimization, content recommendations, blog writing, metadata updates, internal linking, technical recommendations, local SEO, backlink strategy, and reporting.

Orange SEO does not guarantee first-page rankings, specific keyword positions, traffic levels, AI visibility, or specific lead volume from SEO work.

Content created by Orange SEO is based on research, strategy, and available information. The Client is responsible for reviewing content for accuracy, compliance, service details, pricing, claims, and industry-specific requirements before publication.

7. Link Building and Guest Blogging

Orange SEO may provide link building, guest blogging, and backlink strategy services.

Backlink services may include outreach, content placement, anchor text planning, and recommendations for improving authority.

Orange SEO does not guarantee that any backlink will remain live permanently. Third-party publishers may update, remove, redirect, noindex, or change content at their discretion.

Orange SEO does not guarantee ranking improvements from any individual backlink or link building campaign.

8. Website Updates and Technical Support

Orange SEO may provide website content updates, landing page recommendations, Squarespace support, HTML/CSS assistance, page structure recommendations, and SEO-related website improvements.

Orange SEO is not responsible for website issues caused by:

  • Hosting providers

  • Website platforms

  • Plugins

  • Themes

  • Third-party scripts

  • Client changes

  • Developer changes

  • Platform updates

  • Malware or security issues

  • Pre-existing technical issues

  • Website downtime outside our control

Unless specifically stated in writing, Orange SEO is not acting as a full website development agency, software developer, hosting provider, or cybersecurity provider.

9. Conversion Tracking and Reporting

Orange SEO may assist with conversion tracking strategy, Google Ads conversion actions, GA4 events, form tracking, call tracking, CRM recommendations, offline conversion recommendations, and reporting.

Tracking can be affected by:

  • Cookie restrictions

  • Browser privacy settings

  • Consent settings

  • Platform attribution models

  • Call tracking limitations

  • CRM data quality

  • Website changes

  • Form errors

  • Third-party scripts

  • User behavior

  • Ad blocker usage

Orange SEO does not guarantee perfect tracking accuracy. Reporting should be used as a business decision tool, but data may vary between platforms.

The Client is responsible for providing accurate sales, lead quality, revenue, CRM, and offline conversion feedback when needed to improve campaign performance.

10. Client Responsibilities

The Client agrees to provide the access, information, approvals, and cooperation needed for Orange SEO to perform the agreed services.

Client responsibilities may include:

  • Providing access to website platforms

  • Providing access to Google Ads, Meta Ads, GA4, Google Search Console, Google Business Profile, CRM, or other tools

  • Providing accurate business information

  • Providing brand assets, images, service details, pricing, offers, or compliance requirements when needed

  • Reviewing and approving content, ads, and strategy recommendations

  • Responding to questions in a timely manner

  • Maintaining a functional website

  • Maintaining a functioning sales and lead follow-up process

  • Paying invoices on time

  • Funding advertising accounts when applicable

  • Reviewing published content for accuracy

Delays in access, approvals, feedback, payment, or communication may delay work and negatively impact performance.

11. Approvals and Client Delays

Orange SEO may request approval for content, ad copy, website updates, landing page changes, tracking changes, budgets, or strategic recommendations.

If the Client delays approvals, does not respond, or does not provide required access, Orange SEO is not responsible for delays in deliverables, performance issues, missed opportunities, or campaign interruptions caused by those delays.

Work that is delayed because of Client inaction may still be billable if Orange SEO has reserved time, completed strategy work, or performed other services within the agreed scope.

12. Payment Terms

Payment terms will be outlined in the proposal, invoice, scope of work, or service agreement.

Unless otherwise stated in writing:

  • Invoices are due upon receipt

  • Monthly services are billed in advance

  • Project-based services may require payment before work begins

  • Ad spend is separate from management fees

  • Late payments may pause work

  • Late payments may pause campaign management

  • Late payments may delay deliverables

  • Completed work is non-refundable

  • Setup fees, strategy fees, consulting fees, and completed deliverables are non-refundable

Orange SEO reserves the right to pause services, delay deliverables, restrict access to work product, or stop active campaign management if invoices are not paid on time.

13. Ad Spend and Third-Party Costs

The Client is responsible for all third-party costs unless otherwise stated in writing.

Third-party costs may include:

  • Google Ads spend

  • Meta Ads spend

  • AI ad platform spend

  • Call tracking software

  • SEO tools

  • CRM platforms

  • Website hosting

  • Domain fees

  • Stock images

  • Premium plugins

  • Publishing fees

  • Backlink placement fees

  • Software subscriptions

  • Third-party development support

Orange SEO management fees do not include third-party costs unless clearly stated in the proposal or invoice.

14. Term, Renewal, and Cancellation

Service terms may be month-to-month, project-based, fixed-term, or ongoing depending on the written agreement.

Unless otherwise stated in writing:

  • Cancellation requires 30 days’ written notice

  • Work completed before cancellation is billable

  • Active campaigns may be paused after cancellation

  • Monthly service fees already paid are not refundable for work already started or completed

  • The Client remains responsible for unpaid invoices

  • Any outstanding balance must be paid before final files, reports, or deliverables are released

For fixed-term agreements, early cancellation terms will be governed by the proposal or written agreement.

15. Strategic Autonomy

Orange SEO operates as a strategic marketing partner, not as a task-only vendor.

Within the agreed scope of work, Orange SEO may make strategic recommendations and execution decisions based on available data, platform best practices, and marketing experience.

This may include adjustments to:

  • Keywords

  • Targeting

  • Ad copy

  • Landing page recommendations

  • Content strategy

  • SEO priorities

  • Internal linking

  • Budget allocation recommendations

  • Campaign structure

  • Reporting focus

  • Optimization priorities

Excessive micromanagement, frequent strategy reversals, delayed approvals, or changes that conflict with agreed recommendations may negatively impact results.

16. Communication and Response Times

Orange SEO generally responds to standard business communication within 1–2 business days.

Urgent issues will be reviewed as quickly as reasonably possible, but immediate response times are not guaranteed unless a separate support agreement is in place.

Client communication may take place through email, phone, video call, messaging platform, or another agreed communication method.

17. Ownership of Accounts

Unless otherwise agreed in writing, the Client owns their business accounts, including:

  • Google Ads

  • Google Analytics

  • Google Search Console

  • Google Business Profile

  • Meta Business Manager

  • Website platform accounts

  • CRM accounts

  • Call tracking accounts

  • Domain and hosting accounts

The Client is responsible for maintaining ownership, billing, and administrative access to these accounts.

Orange SEO may request access to perform services but does not assume ownership of the Client’s third-party accounts.

18. Intellectual Property

Upon full payment, final approved deliverables created specifically for the Client become the property of the Client, unless otherwise stated in writing.

This may include:

  • Final website copy

  • Final blog content

  • Final ad copy

  • Final reports

  • Final approved creative direction

  • Final SEO recommendations

Orange SEO retains ownership of its internal processes, templates, systems, strategy frameworks, research methods, prompts, workflows, tools, and know-how.

Orange SEO may reuse general knowledge, processes, and non-confidential strategic methods developed through its work.

19. Portfolio, Case Studies, and Marketing Use

Orange SEO may reference the Client’s business name, website, general project type, results, screenshots, or completed work for portfolio, case study, sales, or marketing purposes unless the Client requests otherwise in writing.

Orange SEO will not share confidential information, private business data, login credentials, or sensitive internal information without permission.

20. Confidentiality

Both parties agree to keep confidential information private.

Confidential information may include:

  • Business strategy

  • Marketing strategy

  • Account access

  • Login credentials

  • Sales information

  • Customer information

  • Financial information

  • Campaign data

  • Internal documents

  • Private communications

Confidentiality does not apply to information that is publicly available, independently developed, already known, or required to be disclosed by law.

21. Third-Party Platforms

Orange SEO works with third-party platforms that may include, but are not limited to:

  • Google

  • Google Ads

  • Google Analytics

  • Google Search Console

  • Google Business Profile

  • Meta

  • Facebook

  • Instagram

  • LinkedIn

  • AI advertising platforms

  • AI search platforms

  • Call tracking platforms

  • CRM platforms

  • SEO software

  • Website platforms

  • Hosting providers

  • Email platforms

Orange SEO is not responsible for changes, outages, bugs, suspensions, policy updates, pricing changes, reporting changes, tracking issues, or platform decisions made by third parties.

22. Compliance and Industry Requirements

The Client is responsible for ensuring that all marketing, advertising, content, claims, offers, pricing, testimonials, disclaimers, and published materials comply with applicable laws, regulations, industry standards, licensing rules, and professional requirements.

This is especially important for industries such as:

  • Healthcare

  • Dental

  • Legal

  • Financial services

  • Home services

  • Supplements

  • Real estate

  • Franchises

  • Regulated industries

Orange SEO may provide marketing recommendations, but the Client is responsible for final review and approval of compliance-sensitive content.

23. Client-Provided Materials

The Client may provide logos, images, videos, testimonials, brand assets, service information, pricing, claims, offers, or other materials.

The Client confirms that they have the right to use any materials they provide to Orange SEO.

Orange SEO is not responsible for copyright, trademark, privacy, licensing, or legal issues related to materials supplied by the Client.

24. Limitation of Liability

To the fullest extent permitted by law, Orange SEO is not liable for:

  • Lost revenue

  • Lost profits

  • Lost business opportunities

  • Business interruption

  • Loss of data

  • Platform downtime

  • Ad account suspension

  • Algorithm changes

  • Ranking changes

  • Tracking errors

  • Lead quality issues outside our control

  • Indirect damages

  • Consequential damages

  • Incidental damages

  • Punitive damages

Orange SEO’s total liability is limited to the amount paid by the Client for services during the most recent billing period, unless otherwise required by law.

25. Indemnification

The Client agrees to defend, indemnify, and hold Orange SEO harmless from claims, damages, costs, losses, liabilities, or expenses arising from:

  • Client-provided materials

  • Client-approved content

  • Client business practices

  • Client products or services

  • Client advertising claims

  • Client failure to comply with laws or regulations

  • Client misuse of third-party platforms

  • Client failure to provide accurate information

  • Claims made by customers, competitors, regulators, or third parties related to the Client’s business

26. Force Majeure

Orange SEO is not responsible for delays or failure to perform caused by events outside our reasonable control.

These events may include:

  • Natural disasters

  • Power outages

  • Internet outages

  • Platform outages

  • Cyberattacks

  • Labor disruptions

  • Illness

  • Government actions

  • War

  • Civil unrest

  • Emergencies

  • Third-party service failures

27. Changes to These Terms

Orange SEO may update these Terms & Conditions from time to time.

The updated version will be posted on this page with a revised “Last Updated” date.

Continued use of Orange SEO’s services after updates are posted means you accept the revised terms.

28. Acceptance of Terms

By purchasing services, signing a proposal, submitting payment, approving work, or continuing to use Orange SEO’s services, the Client acknowledges that they have read, understood, and agreed to these Terms & Conditions.

29. Contact Information

Orange SEO Inc.

Website: https://www.orangeseo.net

Phone: 708-691-4812

Email: orangeseo44@gmail.com