These Terms & Conditions govern the relationship between Orange SEO (“Company”, “we”, “us”) and the client (“Client”, “you”) engaging our digital marketing services.

By purchasing services, signing a proposal, or submitting payment, you agree to the following terms.

1. Scope of Services

Orange SEO provides performance-driven digital marketing services, including but not limited to:

  • Search Engine Optimization (SEO)

  • AI SEO, GEO (Generative Engine Optimization), and AIO services

  • Google Ads / Pay-Per-Click (PPC) campaign management

  • Conversion Rate Optimization (CRO)

  • Content strategy and content creation

  • Landing page and funnel optimization

  • Digital marketing consulting

All services are defined within your proposal, scope of work (SOW), or invoice, which takes precedence over generalized descriptions.

2. No Guaranteed Results

While we implement proven strategies, digital marketing performance depends on multiple external factors, including:

  • Market competition

  • Industry demand

  • Website condition

  • Budget allocation

  • Platform algorithm changes (Google, Meta, etc.)

Therefore:

👉 Orange SEO does not guarantee specific rankings, traffic levels, or lead volume.

We commit to executing best practices and continuously optimizing performance based on real data.

3. Client Responsibilities

To ensure success, the Client agrees to:

  • Provide timely access to accounts (Google Ads, Analytics, website, CRM, etc.)

  • Supply accurate business information and assets when requested

  • Maintain a functional website and sales process

  • Respond to approvals, feedback, and requests in a timely manner

Delays in communication, approvals, or access may negatively impact performance and timelines.

4. Payment Terms

  • Services are billed as outlined in your agreement (monthly, project-based, or one-time)

  • All invoices are due upon receipt unless otherwise stated

  • Late payments may result in paused campaigns, restricted access, or delayed deliverables

For paid advertising services:

  • Ad spend is separate from management fees

  • The Client is responsible for funding ad platforms (Google, Meta, etc.)

5. Term & Cancellation

  • Agreements may be month-to-month or fixed-term (as defined in your SOW)

  • Cancellation requires written notice (typically 30 days unless otherwise stated)

Upon cancellation:

  • Work completed up to that point is billable

  • Active campaigns may be paused immediately upon termination

  • Account ownership (Google Ads, Analytics, etc.) remains with the Client

6. Performance & Strategy Adjustments

Marketing performance evolves based on data and market conditions. Orange SEO reserves the right to:

  • Adjust campaign strategies

  • Modify targeting, content, or bidding approaches

  • Reallocate efforts across channels

All decisions are made with the goal of improving ROI and overall performance.

7. Intellectual Property

  • All content, campaigns, and deliverables become the property of the Client upon full payment

  • Orange SEO retains the right to showcase work, results, and case studies for marketing purposes unless otherwise agreed in writing

8. Third-Party Platforms

Orange SEO works with third-party platforms including, but not limited to:

  • Google Ads

  • Meta (Facebook / Instagram)

  • Analytics and tracking tools

  • SEO software platforms

We are not responsible for:

  • Platform outages or downtime

  • Policy changes or ad disapprovals

  • Account suspensions outside our control

9. Minimum Budget Requirement (Paid Ads)

To ensure effective campaign performance and data-driven optimization:

👉 Clients engaging in paid media services are expected to maintain a minimum monthly ad spend, as defined in their proposal or SOW.

Lower budgets may limit performance, data accuracy, and overall results.

10. Strategic Autonomy

Orange SEO operates as a strategic growth partner, not a task-based vendor.

By engaging our services, the Client acknowledges that:

  • We retain discretion over execution decisions within the agreed scope

  • Campaign optimizations, testing, and adjustments are made based on performance data and expertise

Excessive micromanagement or deviation from agreed strategy may impact results and is not recommended.

11. Communication & Response Times

  • Standard communication response time is within 1–2 business days

  • Urgent matters will be addressed as quickly as possible

Clients are expected to respond to requests, approvals, and feedback in a timely manner to avoid delays in performance.

12. Limitation of Liability

Orange SEO is not liable for:

  • Loss of revenue, profits, or business interruption

  • Indirect or consequential damages

  • Performance changes due to algorithm updates, competition, or market shifts

Our total liability is limited to the amount paid for services within the most recent billing period.

13. Confidentiality

Both parties agree to keep all proprietary, strategic, and business information confidential unless disclosure is required by law.

14. Acceptance of Terms

By engaging Orange SEO, the Client acknowledges they have read, understood, and agreed to these Terms & Conditions.