The eCommerce market is an extremely competitive area.
That is because the popularity of internet shopping is growing at a quick speed.
Last year, retail eCommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years.
It is safe to say that customers will continue buying from eCommerce programs .
This news should be tremendously inviting to eCommerce brands. But with so many competitors around the planet, you will need to come up with methods to distinguish yourself from the audience if you want to live and thrive.
In the past, I have told you ways to have your first sale from your brand new eCommerce site .
But now that you've got those first sales out of the way, you have to come up with a sustainable growth strategy.
You can do this in several of ways. By way of instance, Implementing social commerce to increase eCommerce revenue is a rewarding marketing tactic.
Offering discounts, targeting the right crowd, and accepting lots of payment options are only a couple of my favorite ways to boost eCommerce sales fast.
However, you need to take this strategy one step further and understand the customer purchasing behavior. We are aware that 85 percent of consumers use Google to find products before making a buy.
Roughly 33 percent of clicks go to the top outcome of Google's SERP. And 75% of clicks are made on the first page of search results.
What exactly does this mean to you?
Basically, if your eCommerce website is not a high result when a consumer begins a product search, you won't generate new prospects with organic traffic.
How can you improve your search position? Search engine optimization.
Follow the tips I have outlined in this manual, and you'll be able to drive eCommerce revenue with SEO tactics.
If you would like a successful SEO strategy, you need to begin with keyword research.
This can allow you to understand the search terms that consumers kind when they are searching for goods you are selling.
The keyword planner instrument will show you words and phrases associated with your goods, services, and business.
You'll be able to realize how frequently people search for these words. The results will also show you how the quantity of these words and terms vary each month.
Using this information, you will have the ability to update your website so so it matches the hottest search phrases.
These subtle changes on your eCommerce site will increase the possibility that your pages will look as a high search result.
Today you'll receive more organic search traffic which will ultimately allow you to drive sales.
As soon as you've your keywords, you'll need to add them to your website.
Sure, you can add them into your product descriptions and pages, but that alone will not maximize your reach. You would like to incorporate these key words in as many areas as you can on your website.
That is why you have to add a blog to your eCommerce website.
I'm prepared to wager your product descriptions are not that long.
But that is the ideal length for a blog article.
There are a Lot of advantages to blogging, along with being a place that you use keywords:
Your blog provides you the chance to create internal links. These links can direct visitors to other blog posts or to product pages.
Blogging raises the chances your brand will have the ability to produce backlinks too.
Other websites may reference or attribute info from one of your posts. Because of this, they will credit you as the source with a link.
The combination of these internal links and traffic will improve your organic search ranking.
Plus, these blogs will provide you a chance to showcase your products and services. You can provide demonstrations or step-by-step guides that encourage visitors to make a purchase.
Utilize long-tail key words in product names and descriptions
Over fifty percent of all searches are at least four words.
You have to bear this in mind as you're conducting keyword research, which we mentioned previously.
Add long-tail key terms to your eCommerce website. Set them in the names of your products and their descriptions.
Long-tail keywords don't have as high of an internet search volume. This means that there is less competition from other brands with keywords for their SEO strategies.
However, it will increase the chances you will be a top search result for these specific terms. That is why long-tail keywords typically have higher conversion rates.
Here's an example of the way long-tail key words operate:
Using the example above, let's say you're an eCommerce site selling bicycles. You clearly have a lot of competition in this area.
Unless you are a global giant, it's unlikely your site will be a top search result for the word"bicycle."
But should you sell beach cruisers, that is a bit more specific. The research volume for your term will not be high, and your likelihood of conversions will increase marginally.
Take that one step further, and add much more descriptive information.
Should you use"black 10-speed shore cruiser" as a long tail keyword, you are going to reach a very special crowd. Odds are, if a person uses this term to search for the item, you will be among the highest results.
This makes the customer's life easier also. Instead of manually scrolling through merchandise pages on a site to discover a specific item, they'll simply look for it using descriptive keywords.
As you're offering just what they're looking for, they'll be more likely to buy from your eCommerce site.
Do not complicate your Site architecture
Without becoming too technical here, I will explain the basic concepts of crawling and indexing.
All significant search engines, such as Google, use bots to index the information contained on websites. These automated bots are also known as web crawlers.
The information on these pages is saved in the search engine's index.
When a customer searches for a term, the search engine mentions the indicator and selects the pages with the most important outcomes.
But if the architecture of your website is too complex, the bots might not index the results correctly, and your site will not be a high search result.
By minding your design, you'll make your site a lot easier to browse, and it'll appear more trustworthy as well.
A very simple site architecture will also make it much easier for your customers to navigate as soon as they land on your page.
This will help increase your probability of gaining more conversions too. But we'll talk more about simple designs soon.
Identify and fix any errors
Errors on your site is going to have a negative impact on your search position.
As I just discussed, search engines use bots to scan content on the web. Those search engines don't want to send customers to sites that have problems.
Some frequent errors with websites include:
I am presuming you don't intentionally have difficulties with your site. You may have any broken links without understanding it.
That is why you need to have tools in place that will assist you determine any errors so you can fix them as soon as possible.
I recommend trying a tool like the SEO Spider from Screaming Frog.
This tool is a website crawler, similar to the ones used by search engines.
You are able to find the SEO of your pages examined to find out what needs to be fixed or improved.
The tool will identify server errors, broken links, and audit redirects. This software will even examine the titles of your web pages and find duplicate content.
You are able to integrate the Screaming Frog software with your Google analytics. This can help you get more relevant results in terms of your conversions, bounce rates, and e commerce transactions.
Boost your Website for cellular devices
We know that 60% of all searches come from mobile devices. If your site is not mobile-friendly, it will not be a high search result.
You have to comprehend how people use cellular devices.
As you can see, 80 percent of individuals use smartphones. Only 14 percent of people use only a PC with no cellular device.
Your e commerce brand needs to understand the mobile tendencies dominating 2018. Utilize the knowledge to update your eCommerce site.
According to Alexa rankings, over 80% of the very best websites are mobile-friendly.
Let all this information sink in for a minute. Ask yourself whether your eCommerce website has adapted to these tendencies.
If not, it could be the reason search engines aren't giving your site a top ranking.
Assessing your eCommerce website for mobile devices can allow you to get more visitors from customers browsing out of their smartphones and tablets.
Improve your page loading speed
This is pertinent to the prior discussion concerning identifying and fixing mistakes on your site. Sometimes, these problems could be the reason why your pages are taking as long to start.
If there aren't any errors on your website, you may just have a design that is too complex. But we will discuss that in greater detail soon.
A number of you may simply need to upgrade your web hosting service. It may be tempting to choose the cheapest option, but it'll hurt you in the long term.
In addition to your SEO strategy, your web page loading speed will also affect visitor browsing behavior:
As you can see, just a few seconds can drastically change your bounce prices. That is obviously not good for your business.
A potential customer clicks on your own page. That's great news. However, the page takes too long to load, so that they leave and visit a competitor's website instead.
You just lost your chance to make a sale.
Do anything you can to raise your page loading speed. You would like it to be as fast as possible.
A complex design could be one of the reasons why your website isn't loading quickly. That's why sites with simple layouts have higher conversion rates.
This also relates to your site's structure --a topic that I discussed above.
What's more, the simplicity of your site will encourage users to remain on the pages longer.
Yes, you're clearly hoping to enhance your SEO.
But ultimately, you want to drive earnings. Sites with complex navigation and lengthy checkout procedures cause consumers to abandon their shopping carts.
Here's something else to keep in mind: 75% of consumers say they judge a new credibility based on the design of the site.
And 85% of a site visitor's first impression of a site is connected to its design.
Insert meta descriptions into your pages
If you are not knowledgeable about meta descriptions, allow me to clarify what they are.
From a consumer standpoint, a page meta description gives them more information on what to expect when they click on a link in search results.
There's a debate as to whether these descriptions directly affect SEO. However, it is clear that the ideal meta description can help increase the chances of getting clicks as soon as your website comes up in search results.
I have emphasized the meta descriptions that came up when I searched Google for"Men's yoga apparel"--a very comprehensive search parameter:
The ideal meta descriptions include words that are actionable. Look at a Few of the illustrations above:
Meta descriptions should contain keywords too. Attempt to make yours special so it stands apart from the crowd.
As you can see in the results above, each site uses a slightly different strategy to give it an edge over competitors.
To generate new prospects and maximize the range of your eCommerce site, you want to concentrate on your SEO strategy.
Finally, this can help you drive sales.
Add long-tail keywords to your product descriptions and names. Start blogging, and also add keywords to your articles.
Simplify your site architecture and the design of your pages.
Use tools that will assist you identify website errors so that you can fix them as quickly as possible.
Pay attention to your page loading speed, and optimize your site for mobile devices. This won't only enhance your search rank but also allow you to raise conversions.
Add actionable meta descriptions to your own pages that encourage consumers to click on your site over other choices from the search results.
How is your eCommerce site using SEO approaches to drive sales?