Google Ads CPC is rising in 2025 as AI search shrinks click supply. Learn why costs are up and discover strategies—long-tail keywords, quality scores, first-party data, and channel diversification—to protect ROI.

Struggling with spam leads in your Google Ads Performance Max campaign? Learn proven strategies like honeypot fields, GCLID tracking, click fraud tools, and more to boost lead quality and lower CPA.

This blog explores Google Local Service Ads (LSAs), detailing their purpose, benefits, and the industries they serve. It highlights the differences between LSAs and traditional Google Ads, emphasizing the cost-effectiveness and trustworthiness of LSAs.

Google is always coming up with new and creative features to help your target audience find you. Dynamic ads are not really new but most people either don’t know what they are or don’t know they even existed. Personally, I think Dynamic ads are a great way to keep remarketing your customer while they are still in search or the display network but also are good for pages on your website that are not being promoted in Google ads so Google Dynamic ads will do it for you without much effort from you.

Google Ads Smart Campaigns are an easy way to start in the world of PPC or digital marketing. Google Ads is a great way to start if your small business owner is busy. But what are Google Ads Smart Campaigns exactly? What can you do? And are they as effective as regular Google Ads Campaigns?