Search Engine Marketing

How Google Ads Broad Match Keywords Can Hurt Performance

How Google Ads Broad Match Keywords Can Hurt Performance

Google ads are a must-have when it comes to digital marketing. If you want fast and potentially quality traffic to your website there is nothing better than running Google ads for your business. However, Google ads are not for beginners even though Google wants everyone to think Google ads are so easy that anyone can use them. The truth is if you are not an expert in setting up and running Google ad campaigns there is a high chance you are throwing money down the drain.

Google Dynamic Ads Explained & Why You Should Use Them

Google Dynamic Ads Explained & Why You Should Use Them

Google is always coming up with new and creative features to help your target audience find you. Dynamic ads are not really new but most people either don’t know what they are or don’t know they even existed. Personally, I think Dynamic ads are a great way to keep remarketing your customer while they are still in search or the display network but also are good for pages on your website that are not being promoted in Google ads so Google Dynamic ads will do it for you without much effort from you.