Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

2227 White Eagle Drive
Plainfield, IL, 60586
United States


How to Build a Successful Link Building Strategy?


Orange SEO blog discusses anything new and current in the digital marketing industries. Because we work with influencial people in the digital marketing scene we are always on the cutting edge.


How to Build a Successful Link Building Strategy?

Michael Richmond


Links will help your pages to rank higher in Google search results, this post explains why. That's perfectly true. That, however, is only one thing . Backlinks will also help in gaining more (referral) visitors to your website through those links. When you determine your link building approach you must keep in mind: that the reason links were devised was to send off you to pages you may enjoy as well. Use link building as a strategy for the development of your site audience and place links on sites which will actually generate visitors to your own site.

Step 1: Get to know your audience

If you'd like your audience to develop, you need to discover the way to enlarge your audience or how to find a new audience. You should, therefore, know two things: who's my audience at the moment and what exactly does my perfect audience look like. At Orange SEO for instance, we started out with an audience mainly comprising (web) developers, however we aspired to achieve an audience comprising a more general set of WordPress users (whilst keeping our initial developer's audience). We adapted our content for the new group of people, but so as to achieve these'new' audiences, links from different websites to our newest (less nerdy) content were also significant. You need to do a little research in order to have to understand your audience.

Step 2: Make a list of websites that appeal to your audience

If you have a clear picture of your present and desired audience in your mind, you may make a list of sites which could possibly assist you in reaching your brand new audience. Locate those sites that already appeal to your preferred audience. Links from these websites can assist you to reach your brand new audience.

Step 3: Compose amazing content

In order to get other sites to link to your content, your articles only has to be amazing. And more importantly, it must appeal to the audience you're aspiring to create your readers or buyers. Ensure that your bits and posts are well structured and nicely written.

Step 4: Match articles to websites

If you have written an wonderful blog article, you ought to dive to the list you created as part of your growth strategy (step 2). Pick sites from that list that may link to the article you've written. If you've got a long-tail keyword strategy (writing about small and niche topics ) the number of sites that will be fit to link to your site post will be little. Make an effort to find those websites that actually fit the specific subject of your blog post or article. These websites will probably be very willing to link, as your blog post really fits their content. More to the point, traffic that will come to your website after that link will really be interested in the topic of your post (making chances of recurring and conversion visits much higher).

If you have really put an attempt in both composing content in addition to finding sites that match the content of the article, you need to contact the website you would like to connect to your website. Inform them about the content or merchandise and ask them to write about it and connect to it. The majority of people will be delighted to write about your product if this means they'll receive it at no cost! You may use email, but in many cases, Twitter or possibly a phone call is a fantastic way to contact people as well. Make certain to reach out in a private manner, never send automated emails.

If your content is original and nicely structured, you are going to be able to reach new audiences (and receive links) by using social media as well. Make sure you tweet on your site, perhaps send some tweets to specific persons of whom you believe they might like your post. Facebook is also a excellent way to get exposure for your articles (possibly... even encourage it a bit?) . And as most people like, tweet and discuss your posts, you're bound to obtain some more links as well.

Conclusion: link building is a development strategy

An effective link building strategy should continually be aimed to attract a new, aspired audience to your site. A (welcome) side effect sill then be a higher position in Google. As long as you regard link building for a means to reach out to other websites so as to get more traffic from this site, you're doing it the'correct' way.