Search is shifting to AI answers. This guide explains Generative Engine Optimization (GEO)—how to earn citations in AI Overviews and answer engines, structure content for quotability, strengthen E-E-A-T, wire measurement, and protect organic visibility and ROI.

Learn what Google’s AI Overview is and how small businesses can optimize their websites to get featured. Discover the benefits of AI SEO and how Orange SEO helps you stay ahead in AI-powered search.

Google is adding AI Overview traffic to Search Console—here’s what it means for SEO pros and how to use this new data to improve your organic strategy.