The Benefits of Redirects for SEO

The Benefits of Redirects for SEO

Redirects are crucial in the world of SEO. If you are updating your website or just a page, redirects can either help you are hurt, if you don’t do them correctly. Redirects also help Google know what the new pages are for the one you either dropped or updated. I have worked on a lot of large website projects and redirects are basically forgotten until someone alerts the team before the new website is launched. The truth is if you forget to do redirects on a new website you will lose most of your organic and paid traffic to the pages that don’t exist anymore. Not to mention all the broken links internally on your website.