How Google Ads Broad Match Keywords Can Hurt Performance

How Google Ads Broad Match Keywords Can Hurt Performance

Google ads are a must-have when it comes to digital marketing. If you want fast and potentially quality traffic to your website there is nothing better than running Google ads for your business. However, Google ads are not for beginners even though Google wants everyone to think Google ads are so easy that anyone can use them. The truth is if you are not an expert in setting up and running Google ad campaigns there is a high chance you are throwing money down the drain.