Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Google Poisoned SERPs: What It Means for AI Search
Rank trackers and data providers report that Google is serving normal-looking but inaccurate results pages to suspected automated traffic. Here’s what the evidence shows, what it could mean for ChatGPT, Perplexity, Gemini and AI Overviews, and six steps to protect your AI visibility.
Conversions Down Year Over Year? The Economy May Be Why
Conversions down year over year? Explore current U.S. economic data, weaker customer demand and how to separate market pressure from marketing problems.
AI Companies Are Hiring SEO Experts: Why SEO Still Matters
OpenAI, Anthropic and Runway advertise six-figure SEO-related roles. Explore real salary examples and what they reveal about SEO in the AI era.
Who Is Winning the AI Race? Our Pick for Digital Marketing
Orange SEO compares ChatGPT, Gemini, Claude, Perplexity and Copilot—and explains what the AI race means for SEO, advertising and business growth.
How to Improve Lead Quality from Paid Ads (And Stop Wasting Budget on Bad Leads)
Learn how to improve lead quality from Google Ads, Meta, and LinkedIn by using first-party data, CRM integrations, and smarter targeting strategies to generate high-intent leads that actually convert into revenue.