Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
You'd agree with me when I told you that small companies don't have it easy when it comes to rank higher on search engine results pages (SERPs) at the initial stages of constructing a strong online presence. Given the competitive nature of the business today, Small businesses need to think fast to get up a good online presence. Barnacle SEO is a way for small businesses to improve their rankings.
Optimizing content for on-page SEO is important because it allows Google to crawl the page, understand what is about, and rank it accordingly. There is another side to optimizing content which is to interest users and the users finding answers to questions they are searching for. If Google sees there is a high bounce rate on your page, they will assume that this is article is not what people are looking for when searching a specific keyword and rank you down for it. So, in reality, on-page optimization is for Google and the user because user experience and page experience are becoming a bigger ranking factor for Google now than ever before.
This year I noticed that Google is really pushing Accelerated Mobile Pages (AMP) before they do mobile-first indexing in September. In my opinion, Google is going to start giving pages with AMP a better ranking advantage if you have an AMP page not only because it makes your page load faster but because it is a Google product.
Search Engine Optimization is one of the most important, yet least known, aspects of a digital marketing strategy. No matter how good your website, without search engine optimization (SEO), you are basically doing nothing. So what exactly is Search Engine Optimization and how does it help your business?
