For over a decade of working within the marketing business I've watched trends come and go and specific approaches used to grow a business's revenue and customer acquisition. However one very strong method that has changed its algorithm so radically over the decades has made it really not so cost effective or very effective at all for that matter when it comes to the small business.

Google is testing out a new type of advertising for Adwords or pay-per-clicks for plumbers and locksmiths in San Francisco. Both of these industries are interesting because they are typically shady and deceitful online scams. Google wanted to stop these sketchy people online because they were using their Google Adwords to promote their business and get customers. Google noticed this was a massive issue because of all negative reviews.