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Google Local Search has a Massive Shift After their Apology


Orange SEO blog discusses anything new and current in the digital marketing industries. Because we work with influencial people in the digital marketing scene we are always on the cutting edge.


Google Local Search has a Massive Shift After their Apology

Michael Richmond

Google has recently apologized for the Google Maps Googlebomb racist results. Google Crowdsourced the entire web and it went bad for Google Maps. This caused many location to be relevant for slur and derogatory words. For example, if you were to type in the "N**** House" to Google maps it would show the white house location. Google promised to fix the problem but it also change the local search results drastically.


I have found tons of local SEO companies reporting major shifts for their clients in the local results. One of the biggest problems is that Google is having issues showing current location when searching businesses. But it gets worse. it also seems that the business location is set properly, but the local results displayed in the web search results are off.

I have also noticed that there are now more national organic and less localized organic results showing up in the Google search results. This means small businesses are getting over looked and it is hurting their profits. Linda Buquet in the Local Search Forums said she is noticing so many different changes recently and it is scary.

Even the Mozcast features chart is showing major changes. But Mozcast shows changes dating back May 23th or 24th which is shortly after Google Apologized for the racist search results.

Google said then:

We’ve started to update our ranking system to address the majority of these searches—this will gradually roll out globally and we’ll continue to refine our systems over time.

I suspect whatever we are seeing in Google’s local results now, is directly related to this Google Maps bomb.

We have asked Google for a comment on these changes and will report back when we hear something on the record.

Internet Racist