Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
How to Build Your Online Presence (With the Help of Professionals)
Whether you run an eCommerce store or a mom-and-pop shop on Main Street, it’s essential that your business has an online presence. The web presents endless opportunities for companies of all sizes to achieve healthy growth. Besides, chances are your competitors are taking advantage of the web for their businesses, which means you need to be active online if you want to keep up!
SEO Ranking Factors for High-Quality Content
You might think you have high-quality content, but how does Google rank you? Learn more with our SEO ranking factors guide.
Google Dynamic Ads Explained & Why You Should Use Them
Google is always coming up with new and creative features to help your target audience find you. Dynamic ads are not really new but most people either don’t know what they are or don’t know they even existed. Personally, I think Dynamic ads are a great way to keep remarketing your customer while they are still in search or the display network but also are good for pages on your website that are not being promoted in Google ads so Google Dynamic ads will do it for you without much effort from you.
Google Smart Ads Are An Affordable Option For Small Businesses
Google Ads Smart Campaigns are an easy way to start in the world of PPC or digital marketing. Google Ads is a great way to start if your small business owner is busy. But what are Google Ads Smart Campaigns exactly? What can you do? And are they as effective as regular Google Ads Campaigns?
The Most Important Social Signals To Google and Why
Since the creation of social media Google has never stated or acknowledge the social signals are ranking factors. However, because there is so much data out there from 3rd parties showing that social signals increased the rankings Google cannot deny it anymore. That is why recently Google has stated and confirmed that links shared on Facebook, Twitter, and other social media channels are used as a ranking signal.