Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Reputation is everything, especially when it comes to your online brand. You can create business cards, websites, stunning graphics, and all the fancy jazz you can imagine. But if you don’t properly manage your online brand reputation, you run the risk of losing your audience, paying customers, and even your business.
Too many new business owners and Entrepreneurs, the term SEO (search engine optimization) sound a little intimidating. Some see it as a mysterious dark art, and can’t imagine how it works in principle.
In truth, most SEO is just common sense. The goal is simply to make your blog posts more findable by Google so that your content is shown to more people who are searching for it. In other words, you have optimized your blog for the search engine to find it.
If you’re a business that depends on local traffic, then you should be prioritizing local SEO. Boosting your local SEO can continuously deliver new customers, putting your business on the map for anyone interested in a service you offer. Google is the most valuable piece of digital real estate your business can’t afford to pass up, which is why you should put your effort here.
There has been new Google search research from SimilarWeb that shows from Jan to December 2020 65% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is probably not counting most voice searches. This is a deceiving statistic because you can click on a phone number or pronunciation icon and it falls into the grouping of zero clicks.
Most people have not heard of ADA compliance or don’t care because they feel it doesn’t apply to their business but now more than ever ADA compliance is hitting all businesses harder than ever. There are more ADA lawsuits coming out this past year compared to ever before. This is because people with disabilities and lawyers are starting to understand how they can use this law to their advantage.
