Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
If you have not heard Facebook has been dealing with a lot of issues. One of the issues they have been battling for a while is personal privacy laws, which they had to appear in front of the supreme court for, and the fact that they are losing users especially young users. However, we can deny the fact that Facebook is the most powerful social network he is ahead of the curve on social media innovation.
There are a lot of things you can do in order to drive traffic to your website, but each user differs and it can be tricky to optimize your landing pages to facilitate a conversion. Therefore, what happens to prospective clients who've been thinking about your solutions but weren't ready to pull the trigger?
The tech market is growing fast, and it's affecting every incumbent industry in the world. New tech inventions have allowed organizations to develop better products and take them to a new level. But, with the digital transition, the work environment has changed. Emerging technologies have caused massive job disruption, and workers are struggling to adapt.
Recently Forbes wrote an article called “The New SEO Rules For 2020: It’s No Longer About The Backlinks.” I have to be honest I didn’t know Forbes considered themselves and authority on SEO but after doing some research they have a lot of articles around SEO and most of them have very general information that is overall correct. However, in this specific article, they say “Backlinks are out” which really triggered me. I usually let a statement like this roll off my back but because it was Forbes saying this I felt the need to explain why they are wrong.
For people that are new to SEO you might have never heard of a PBN (private blog network) backlink which is probably a good thing because you don’t want to get involved with this backlinking black hat tactic but you should at least know what they are and how to avoid PBN backlinks. In this article, we are going to explain what they are, how they are used, why they are bad for SEO, and how to avoid them because they could kill your SEO efforts if Google ever finds out you use this type of network.
