Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.

 

How To Avoid Keyword Cannibalization
Michael Richmond Michael Richmond

How To Avoid Keyword Cannibalization

Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across multiple posts or pages. Many SEO experts believe that this “confuses” Google.

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Fast Ways To Grow Your Social Media Audience Organically
Social Media Michael Richmond Social Media Michael Richmond

Fast Ways To Grow Your Social Media Audience Organically

Trying to build a new on social media page can feel like you're yelling into the sky. You are posting photographs, trying to interact with other people but nothing is happening -- how bothersome. Here are some solid, basic strategies that will help you grow a social media audience for a brand or company.

First, allow me to clear up what I mean by "fast.” Growing an audience that's highly engaged and completely organically will take some time. We can help speed up the process beyond basic posting and playing the game. The effort will be worth your time when you've got an audience that clicks on your links and cares about your products.

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What Is Barnacle SEO and How Can I Use It To Rank My Website Higher?
SEO Michael Richmond SEO Michael Richmond

What Is Barnacle SEO and How Can I Use It To Rank My Website Higher?

You'd agree with me when I told you that small companies don't have it easy when it comes to rank higher on search engine results pages (SERPs) at the initial stages of constructing a strong online presence. Given the competitive nature of the business today, Small businesses need to think fast to get up a good online presence. Barnacle SEO is a way for small businesses to improve their rankings.

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Expert Tips to On-Page SEO Optimization for Blogs and Articles
SEO Michael Richmond SEO Michael Richmond

Expert Tips to On-Page SEO Optimization for Blogs and Articles

Optimizing content for on-page SEO is important because it allows Google to crawl the page, understand what is about, and rank it accordingly. There is another side to optimizing content which is to interest users and the users finding answers to questions they are searching for. If Google sees there is a high bounce rate on your page, they will assume that this is article is not what people are looking for when searching a specific keyword and rank you down for it. So, in reality, on-page optimization is for Google and the user because user experience and page experience are becoming a bigger ranking factor for Google now than ever before.

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Why Google is Trying to Kill JavaScript with AMP
Digital Marketing Michael Richmond Digital Marketing Michael Richmond

Why Google is Trying to Kill JavaScript with AMP

This year I noticed that Google is really pushing Accelerated Mobile Pages (AMP) before they do mobile-first indexing in September. In my opinion, Google is going to start giving pages with AMP a better ranking advantage if you have an AMP page not only because it makes your page load faster but because it is a Google product.

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