Reviews on search engines has become more popular then ever. The Bing search engine is now displaying Yelp reviews of restaurants or businesses when you search "(business name) reviews." This will make businesses more concerned then ever that their reviews must be good or they could lose business.
Google's Testing New Home Service Ads
Google is testing out a new type of advertising for Adwords or pay-per-clicks for plumbers and locksmiths in San Francisco. Both of these industries are interesting because they are typically shady and deceitful online scams. Google wanted to stop these sketchy people online because they were using their Google Adwords to promote their business and get customers. Google noticed this was a massive issue because of all negative reviews.
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Google Local Search has a Massive Shift After their Apology
Google has recently apologized for the Google Maps Googlebomb racist results. Google Crowdsourced the entire web and it went bad for Google Maps. This caused many location to be relevant for slur and derogatory words. For example, if you were to type in the "N**** House" to Google maps it would show the white house location. Google promised to fix the problem but it also change the local search results drastically.





