Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Google's Testing New Home Service Ads
Google is testing out a new type of advertising for Adwords or pay-per-clicks for plumbers and locksmiths in San Francisco. Both of these industries are interesting because they are typically shady and deceitful online scams. Google wanted to stop these sketchy people online because they were using their Google Adwords to promote their business and get customers. Google noticed this was a massive issue because of all negative reviews.
Businesses Are Finding that SEO is Essential
Find out why businesses now need an SEO team or person in their company. If they don't then they are considered stuck in the past and it can only hurt their business online.
Tips for White Hat Backlinking
Learn new tips on how you can strategically implement white hat link building to your website. This will increase traffic to your website and improve your page rank on the search engines without getting any penalties.
Google Local Search has a Massive Shift After their Apology
Google has recently apologized for the Google Maps Googlebomb racist results. Google Crowdsourced the entire web and it went bad for Google Maps. This caused many location to be relevant for slur and derogatory words. For example, if you were to type in the "N**** House" to Google maps it would show the white house location. Google promised to fix the problem but it also change the local search results drastically.
Google's Secret Phantom Update After the Mobilegeddon Update
By now everyone has either heard or seen Google's "Mobilegeddon" update go in to effect which favored mobile friendly sites. But not a lot of people have heard of the secretive algorithm tweak soon after was disastrous for some websites which people are calling the "Phantom algorithm."