Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
You'd agree with me when I told you that small companies don't have it easy when it comes to rank higher on search engine results pages (SERPs) at the initial stages of constructing a strong online presence. Given the competitive nature of the business today, Small businesses need to think fast to get up a good online presence. Barnacle SEO is a way for small businesses to improve their rankings.
Optimizing content for on-page SEO is important because it allows Google to crawl the page, understand what is about, and rank it accordingly. There is another side to optimizing content which is to interest users and the users finding answers to questions they are searching for. If Google sees there is a high bounce rate on your page, they will assume that this is article is not what people are looking for when searching a specific keyword and rank you down for it. So, in reality, on-page optimization is for Google and the user because user experience and page experience are becoming a bigger ranking factor for Google now than ever before.
Search Engine Optimization is one of the most important, yet least known, aspects of a digital marketing strategy. No matter how good your website, without search engine optimization (SEO), you are basically doing nothing. So what exactly is Search Engine Optimization and how does it help your business?
Since President Trump has announced that Google will be helping with the Coronavirus efforts by putting up a new website and tracking system, I have been watching the subtle changes that Google has been implementing across Search and Google My Business and it is impressive. Google has been crucial in helping get information out to the public on how to stop the Coronavirus and how to get help if needed. Below are some examples that I have seen so far and wanted to share to give you an update as well.
