Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
Is Google Trying To Be the New GoDaddy
2015 Ranking Factors for All Search Engines
Every year the search engines update once or twice and change the entire algorithm on how websites will be ranked. For people in the digital marketing industry this makes our job extremely hard and also increases search engines revenue because people end up relying on adwords because the search engines are to unpredictable.
