Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Does AI Drive Direct Traffic? What New GA4 Data Shows
Many marketers believe AI search is quietly inflating Direct traffic in Google Analytics. A new analysis of 12 GA4 accounts found that much of the growth was bots instead. Here’s what the data shows, how to spot fake Direct traffic, and a three-part way to measure what AI search really does for your business.