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Orange SEO blog discusses anything new and current in the digital marketing industries. Because we work with influencial people in the digital marketing scene we are always on the cutting edge.


Google+ failed and is changing according to insiders

Michael Richmond

Google has recently announced that it will be changing its strategy with Google+ from a social aspect.

Google realizes that Google+ failed as a social network and it cant compete with Facebook because they have to much brand recognition and their platform is more user friendly. Google+ will now only focus on photos and streams. Very similar to Instagram.

Realistically there are many people that use Google+ to access their Gmail, Google Drive, and all other Google Apps. But the issue is people are not actively using the Google+ social network because they are already invested in Facebook.

Below is a chart made by blogger Kevin Anderson in which he complied data by Edward Morbis. Edwards research gives us an idea of Google+ active users. Active users are people that have made a post to Google+ in January 2015. 

Google has been talking about changing Google+ for months and now we have official word that it is changing and it will be heavily aimed towards images. The main reason why Google whats mostly pictures on Google+ is because when people post pictures on twitter and Facebook those post have high interaction.

Also, Instagram has emerged as a powerful social media platform that Google wants to take advantage of. The biggest problem with Google+ was it tried to be too much like Facebook and it was late to the market. Below is a graph on how fast Instagram has grown in a small period of time.

Here are some other things that were said by former Google Employees:

  • Google+ was designed to solve the company's own problems, rather than making a product that made it easy for its users to connect with others.
  • One person also said Google didn't move into mobile fast enough with Google+.

  • Google+ was a "controversial" product inside Google, according to this person.

    When Vic Gundotra, who led Google+ and played a big role in creating it, left the company about a year ago, it came as a complete surprise.

If your business whats to get more involved in Google+ Orange SEO can help. Contact us today for a free consultation on your social media and website.