Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
AI Companies Are Hiring SEO Experts: Why SEO Still Matters
OpenAI, Anthropic and Runway advertise six-figure SEO-related roles. Explore real salary examples and what they reveal about SEO in the AI era.
Who Is Winning the AI Race? Our Pick for Digital Marketing
Orange SEO compares ChatGPT, Gemini, Claude, Perplexity and Copilot—and explains what the AI race means for SEO, advertising and business growth.
How to Use ChatGPT Sites to Build a Full SEO-Optimized Website
Learn how to use ChatGPT Sites to plan, build and publish a professional website with strong content, technical SEO and conversion foundations.
Google Display Ads Are Moving to Demand Gen: What Advertisers Need to Know
Google Display campaigns are moving into Demand Gen. Learn what is changing, why it can benefit advertisers, and how to adapt your Google Ads strategy.
AI Search Backlash: How AI Is Changing SEO & Digital Marketing
Some users are pushing back against AI-powered search. Learn how AI search backlash, zero-click results and changing behavior are reshaping SEO and digital marketing.