Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
2015 Ranking Factors for All Search Engines
Every year the search engines update once or twice and change the entire algorithm on how websites will be ranked. For people in the digital marketing industry this makes our job extremely hard and also increases search engines revenue because people end up relying on adwords because the search engines are to unpredictable.
Bings Search Results will have Yelp Reviews
Reviews on search engines has become more popular then ever. The Bing search engine is now displaying Yelp reviews of restaurants or businesses when you search "(business name) reviews." This will make businesses more concerned then ever that their reviews must be good or they could lose business.
Google's Testing New Home Service Ads
Google is testing out a new type of advertising for Adwords or pay-per-clicks for plumbers and locksmiths in San Francisco. Both of these industries are interesting because they are typically shady and deceitful online scams. Google wanted to stop these sketchy people online because they were using their Google Adwords to promote their business and get customers. Google noticed this was a massive issue because of all negative reviews.
Businesses Are Finding that SEO is Essential
Find out why businesses now need an SEO team or person in their company. If they don't then they are considered stuck in the past and it can only hurt their business online.
Tips for White Hat Backlinking
Learn new tips on how you can strategically implement white hat link building to your website. This will increase traffic to your website and improve your page rank on the search engines without getting any penalties.