Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.

Digital Marketing

Michael Richmond

August 22, 2025

Digital Marketing

The Power of Employee‑Generated Content & Advocacy: Humanizing Brands in the Digital Age

Michael Richmond

August 22, 2025

Digital Marketing

The Power of Employee‑Generated Content & Advocacy: Humanizing Brands in the Digital Age

Employee-generated content that actually works: frameworks, governance, and metrics to boost reach, trust, and pipeline across LinkedIn and social.

Michael Richmond

August 14, 2025

Digital Marketing

The Rise of Augmented Reality Advertising: Engaging Consumers in Immersive Experiences

Michael Richmond

August 14, 2025

Digital Marketing

The Rise of Augmented Reality Advertising: Engaging Consumers in Immersive Experiences

AR ads and 3D try-on are driving ROI. Get data-backed playbooks, channels, and creative tips to pilot, measure, and scale immersive marketing.

Michael Richmond

August 9, 2025

Digital Marketing

Navigating the New Era of Generative AI Search: How AI Overviews, Voice Interfaces and Generative‑Engine Optimization Are Reshaping Digital Marketing

Michael Richmond

August 9, 2025

Digital Marketing

Navigating the New Era of Generative AI Search: How AI Overviews, Voice Interfaces and Generative‑Engine Optimization Are Reshaping Digital Marketing

AI Overviews are rewriting SEO. Learn GEO tactics, voice-search strategy, and actions to protect traffic and visibility in generative search.

Michael Richmond

June 24, 2025

Digital Marketing

How AI is Transforming Digital Marketing Jobs in the U.S.

Michael Richmond

June 24, 2025

Digital Marketing

Explore how AI is reshaping digital marketing careers in the U.S. Learn which roles are most at risk, which new jobs are emerging, and the essential skills you need to stay ahead. This guide helps marketers and students navigate the AI-driven future of work.

Michael Richmond

May 23, 2025

Digital Marketing

Digital Marketing for Home Services: How Roofers, Plumbers, and Electricians Can Win Online (and Get Leads in 30 Days)

Michael Richmond

May 23, 2025

Digital Marketing

Home service pros like roofers, plumbers, and electricians can dominate local search with digital marketing. Discover the winning strategy and how Orange SEO delivers leads in 30 days with Google LSAs, SEO, and paid social.