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Orange SEO blog discusses anything new and current in the digital marketing industries. Because we work with influencial people in the digital marketing scene we are always on the cutting edge.


Advantages of the Google Webmaster Tool

Michael Richmond

The google webmaster tool has come a long way. Previously it was a useless tool that you can use to verify your website and see different errors. Now it is essential for your business to have and can also help you rank better.

Since I have been using it for all my clients there ranking went up 120%. Just verifying your website on the google webmaster tool is not enough. Below is six step process you can do when you first start using the webmaster tool.

Google has been adding more features and value to the webmaster to so more people and businesses use it. Even though it seems like another thing you need to verify with google it is now becoming more and more important. You will see your website ranking and traffic go up if you use it correctly and it can tell you some mistakes you are making as well.

1. Verify your website

Verifying your website in the Google webmaster tool is easy compared to what you had to do previously. The easiest thing to do is by using the alternate method of taking the google verify meta tag and adding it to your website home page header code. The second easiest way is by taking the Domain tracking information and adding it to your website domain information. The third easiest way is by downloading the google verification page and adding it to a file on the backend of your website. Some of these processes like the domain information will take a day for google to verify.



2. Add a Sitemap to help Google index relevant pages

A sitemap is like an index in a book.  It tells Google about the structure of your site.   You don't have to build this sitemap manually, there are tools available that can do it.  For example, there are WordPress plugins that will build a sitemap.

step 2.jpg

A Sitemap outlines the structure of your website

If you have the video on your site you also need to install a video sitemap.  This allows Google to index video on your site instead of redirecting visitors off to YouTube or similar sites.

 3.  Optimize Existing Posts to Increase Traffic

In the traffic section under search queries, Google shows you the keywords that are used to find your website and the position in the search results.  You can review this, improve it and generate better results.

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Google Webmaster displaying impressions

In the example above there are some search terms that are appearing in search results but not many people are clicking on these results.  For example,  Google Keyword tool appeared 2,500 times and got less than 10 clicks.   I have a blog post directly relevant to this so I should be getting clicks.

Blog post – How to use Google Keyword Tool to Increase Traffic to Your Blog

Title – How to use Google Keyword Tool to Increase Traffic to your blog

So there are a few things I can do to increase traffic to this post:

a). Linking from another post to this blog post.  In this post, I have linked to the post using the keywords ‘Google Keyword Tool', that will help Google understand what this post is about.

b). Change the title.  The words at the start of a title are more important than the words at the end so I've updated the title to the following which will help:

Google Keyword Tool – How to use to increase traffic to your blog.

With the keywords at the start that will help.

c). Get links back to this post.  The best way to increasing ranking will be to get links back from external (high profile) websites that have these keywords in the link!


4. Tidy up your site links

When Google starts liking your site it displays a few additional links within the search results as follows:

These site links are automatically created by Google but within webmaster tools, you have some control over them. You can demote up to 100 different links so gives you a better chance of putting in the best links.  By demoting links that are not useful this should help point out the better links and you'll get more clicks.


5. Resolve any HTML Errors

Google reports on some HTML errors that will affect the indexing of your site so it's important to resolve these issues.  If you resolve these issues this will improve the chances of getting more traffic to your site.

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Some improvements required to Meta Descriptions

In the above example, the description tag (which is displayed when someone searches) is duplicated on some posts. This needs to be resolved.  Quite often you will find some Titles that are duplicated which should be resolved also.

6. Resolve any server errors

It is not going to do you any benefit having server errors and it's likely that it will cause your harm.

The following shows errors returned for content that should not be indexed.  So, to resolve these issues I had to block access to this directory from google.


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Server Errors Displayed within Google Webmaster Tools

One way to tell Google not to index content is to update the file robots.txt.  This file is read by Google when it attempts to index that site.  If I wanted to remove access to the plugins directory I'd enter the following: disallow: /wp-content/plugins

How and Why Should I Start A Blog On My Website?

Michael Richmond

Something I get all my clients to do, even before I start working with them on their digital marketing strategy, is starting a blog on their website. This is not easy because most small to medium size business owners are so busy they don’t have time to write a blog post on a regular basis. If you are reading this and you are that type of business owner let me tell you some reasons why having a blog on your website is so important from a search engine optimization (SEO) standpoint. If you are still not convinced then I will have other options as well on how to start and maintain a blog.

Search engine optimization (SEO) reasons why you should have a blog:

1: A top ranking factor for Google is to see that you have new and relevant content on your website on a consistent basis such as once a month or once a quarter at the very least.

Google Ranking Factors

2: Google looks at something called keyword density on your website to decided what your business is about and what you offer. The more relevant keywords you use related to your products or services the higher Google will ranking for that keyword in the search engines.

3: A blog lets your customers know you are an expert in your field if they can see a lot of educational blog posts on your website.

4: You can tag or cite other people or businesses in your industry to gain interest. If someone with many followers shares your content on their network it will give you a boost in traffic and rankings on the search engines

5: You can use your blog posts on your social media networks to keep your followers interested in your company and gain new followers which also helps push traffic to your website. This lets your previous and new customers stay in the loop of your new or existing products and services. If it catches their interest enough they might message, email, or even call you.

Adding a Blog:

You can add a blog on to any website no matter if it is a Drupal, WordPress, Joomla, Squarespace, Wix, and any other website creation platform. If you don’t know how to do it you can contact your website guy. If you don’t have a website guy you can just contact us, Orange SEO, and we can set one up for you. I won’t explain how to add a blog on all the website platforms so I will just do it for the most popular one that many of my customers have which isWordPress. Now, WordPress is not my favorite platform to use but most of my clients use it because it is what they have had for years. There are newer a better platform in my opinion but everyone has different preferences.

WordPress Blog Setup:

1.       Go to Categories and create new one and title is as blog or something with the blog name in it

2.       Go to Post

3.       Add a new post

Wordpress Blog

4.       Give the post a title of what you are writing about

5.       Write the blog content in the body or description

6.       Make sure you check off blog in the categories section next to the body

7.       Add photos in to your blogs using add media next to the title

8.       Press the publish button when you are done

Wordpress publish


9.       Go to the menu section in appearance

10.   Add a new link menu titled blog

11.   Add the URL for the blog category to the menu link

12.   Save the changes to the menu section

13.   The blog link should be live on your website

14.   Test it out on the website if you are having issues.

If you don’t see the blog link or you messed up you can watch this YouTube video for visual help

Lastly, if you know you can’t keep up with a blog on a monthly or quarterly basis you can hire a content writer or you can have one of your staff write it for you. At Orange SEO we have writers that will put content on your blogs and distribute it on multiple online networks. In the long run, you are going to need a blog section if you want to rank high on the search engines. It does not have to be the best blog ever but it does have to consist of your time or your money to get it done. It will help get new customers to the website and keep them there so you don’t have customers leaving your website after a couple seconds. Most importantly Google will start to notice your website more over time and rank you higher.

What is Schema And Structured Data and How Does It Apply To SEO

Michael Richmond

What is Schema Markup?

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.

Here’s an example of a local business that has markup on its event schedule page. The SERP entry looks like this:

Schema tells the search engines what your data means, not just what it says.

The content on your website gets indexed and returned in search results. Obviously. But with schema markup, some of that content gets indexed and returned in a different way.\

Schema markup helps your website rank better for all kinds of content types. There is data markup for…

  • Articles
  • Local businesses
  • Restaurants
  • TV episodes and ratings
  • Book Reviews
  • Movies
  • Software Applications
  • Events
  • Products

Steps on how to use it on your website

  1. Go to Google’s Structured Data Markup Helper.

2. Select the type of data tha you plan to markup

3. Paste in the URL of the page or article that you want to markup

4. Highlight and select the type of elements to be marked up

5. Create the HTML

6. Use the Structured Data Testing Tool to find out what your page will look like with the added markup.

Once the code is pasted, I click “preview.” The testing tool shows me what the article will look like in Google search results:

Tips on using schema markup.

The purpose of this article was to get you started in the world of schema markup. It’s a big world.

The next few tips will show you how to dive even deeper, and gain even richer results from schema.

Find the schemas that are most commonly used. provides a list of the most common types of schema markup. You can visit the Organization of Schemas page to see this list. Check out the types that are best suited to your business.

Schema Markup for Now and the Future

As simple as schema markup is to implement, it’s surprising how few businesses and websites have taken advantage of it.

Schema markup is one of those SEO innovations that will probably be with us for a long time. Now is the time to learn and implement the relevant microdata to improve your search results. Doing so right away will put you ahead of the curve, giving you a leg up on the competition.

Is Google Trying To Be the New GoDaddy

Michael Richmond

As of recent I have notice Google Domain ads of Facebook and through my email. This peaked my interest because Google has never offered this service before. As I look into this more I found that Google is now offering Domains, Websites, and professional emails to businesses and individuals.

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2015 Ranking Factors for All Search Engines

Michael Richmond

Every year the search engines update once or twice and change the entire algorithm on how websites will be ranked. For people in the digital marketing industry this makes our job extremely hard and also increases search engines revenue because people end up relying on adwords because the search engines are to unpredictable. 

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