Orange SEO blog discusses anything new and current in the digital marketing world. Because we work with influential people in the digital marketing scene we are always on the cutting edge of strategies and information.
Link building is a tough full-time job that is not easy. You have to do a lot of outreach with low response rates and potentially meet unrealistic deadlines because your boss or client does not know how difficult it is. If you want to do link building yourself one of the best methods is Skyscraper. It is relatively easy and fun if you link doing link building.
SEO is not an easy business to be in. The clients have unrealistic expectations and they have no understanding of the SEO world even if you have explained it to them. In this blog I will give you a real world idea of being in the SEO business. Some of it is good, some of it is bad, and a lot of it is ugly!
Over the years, Wikipedia is becoming a minefield for marketers causing more trouble than it is worth. Wikipedia is effective and can be used by content marketers to assist with SEO and donate to the assignment of this world's largest encyclopedia.
Content marketers misunderstand how backlinks work in Wikipedia. They believe that in case the topic is applicable, simply adding a link to the"external link" section of a webpage is great enough. Not so.
Adding a hyperlink to Wikipedia is like surgery -- if not performed properly it can cause issues, including prohibited from Wikipedia and getting your domain that is additionally listed as spam.
Keep and it is so tough to obtain a Wikipedia link which I stopped offering quite a while ago to this support. If done correctly, it can still be a great benefit to your SEO.
The google webmaster tool has come a long way. Previously it was a useless tool that you can use to verify your website and see different errors. Now it is essential for your business to have and can also help you rank better.
Since I have been using it for all my clients there ranking went up 120%. Just verifying your website on the google webmaster tool is not enough. Below is six step process you can do when you first start using the webmaster tool.
Google has been adding more features and value to the webmaster to so more people and businesses use it. Even though it seems like another thing you need to verify with google it is now becoming more and more important. You will see your website ranking and traffic go up if you use it correctly and it can tell you some mistakes you are making as well.
Something I get all my clients to do, even before I start working with them on their digital marketing strategy, is starting a blog on their website. This is not easy because most small to medium size business owners are so busy they don’t have time to write a blog post on a regular basis. If you are reading this and you are that type of business owner let me tell you some reasons why having a blog on your website is so important from a search engine optimization (SEO) standpoint. If you are still not convinced then I will have other options as well on how to start and maintain a blog.
