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Blog

Orange SEO blog discusses anything new and current in the digital marketing industries. Because we work with influencial people in the digital marketing scene we are always on the cutting edge.

 

Should I Have A Blog On My Website?

Michael Richmond

I get the "should I have a blog on my website" question all the time and my answer no matter what industry you are in is always yes. Blogs are extremely important to the search engines because as you might already know content is king. But here are some other advantages that you might have not of thought about.

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Is Automated SEO Software Good or Bad?

Michael Richmond

I get this answer all the time from other SEO experts and every time I ask them what they think about automated SEO software and they always respond with "yes it is bad and good will penalize you." Their opinion is not based on their experience but what they have read on other SEO blogs from people who have never used or understood the automated software. But I am a firm believer that those SEO blog are wrong or they took them out of context. Not all SEO software is bad in fact they make your life and work a lot easier if you know how to use them. But that is just the thing, the reason those SEO experts think automatic SEO software is bad is that they know nothing about them. Well, I am here to teach you a little bit about how they work and why they are not all bad.

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Advantages of Having Your Business on Google My Business

Michael Richmond

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As individuals depend all the more intensely on Google to discover the solutions to their most squeezing questions, Google is turning into a major piece of how clients find items and administrations in their general vicinity. You may not understand that Google My Business (GMB) is a free and simple to-utilize device for organizations and associations to deal with their online nearness crosswise over Google. In the event that you are an entrepreneur, there are a few advantages of utilizing your Google My Business profile to upgrade your online perceivability. 

How about we speak more concerning why your Google My Business profile matters, Google My Business streamlining tips and Google My Business refreshes for 2017 that can enable you to state a la mode on the latest changes. 

What Are the Benefits of Google My Business for Small Businesses? 

Individuals turn online different times each day to discover data to make their lives less demanding. As the fundamental web index to enable you to discover what you require, Google has built up a path for organizations to emerge: Google My Business. Regardless of whether through an item or a maps inquiry, more than five billion quests are made every day through Google. That implies that a vast gathering of people can see your Google My Business profile. In a period where Google is a thing as well as a verb, since seeking on the site is so all inclusive—"simply Google it!"— enhancing how your business shows up on Google can have a major effect. 

Google My Business is Cost-Effective

As we as of now specified, GMB is a free professional resource on one of the greatest web indexes on the web, putting your business before numerous potential clients. Like GMB, there are likewise a few other conspicuous catalogs online for various enterprises. Be that as it may, these postings regularly include some major disadvantages, regardless of whether it's a month to month settled rate or yearly rate. 

Your GMB posting gives potential customers simple access to your hours of activity, telephone number, site and headings with a tick of a catch-all at no cost to you. Your free GMB profile additionally gives clients an inside take a gander at your business by giving knowledge into your busiest hours and also survey appraisals. On the off chance that you are simply beginning or have a restricted spending plan, each dollar tallies, and having such a significant asset for nothing can enable you to coordinate your assets somewhere else. 

Perceivability on Google Search and Maps

One of greatest advantages of your profile on Google My Business is the prime land it can involve in query items. GMB profiles show up in the Local "3-pack" zone and in Google Maps comes about. When you play out a Google seek, the initial three postings are commonly held for Google Adwords promotions, also called "paid pursuit". Next, you'll regularly observe and a guide with three neighborhood comes about featured (henceforth the name "3-pack"). You will then observe "natural" results. 

The Local 3-pack used to be a rundown of seven to ten outcomes. The change to three was improved to serve portable clients who are progressively searching for comes about which are closeby on a little screen. The Local 3-pack is situated in an important and exceedingly obvious space on the query items page on Google. The data which shows up about your organization or association in the 3-pack is your Google My Business posting. 

Having your GMB profile show up in Local 3-Pack for look terms that are profitable to your business can mean you can take advantage of potential income since your business will be noticeable incomes about. Since you don't pay to show up in the Local 3-pack, your Google My Business posting is moderate in contrast with paid promotions that show up in the highest point of the indexed lists. 

Google My Business Optimization

As found in the picture over, the Ads over the Local 3-pack are called Cost-per-Click (CPC) promotions, implying that each time a client taps on the promotion, the sponsor must pay a specific sum for that snap. Contingent upon the business classification and the opposition, a few publicists can burn through a large number of dollars every month on paid pursuit advertisement crusades. Be that as it may, with an exceptionally streamlined GMB profile, your business can show up close to the highest point of list items in vain. 

Guaranteeing and Optimizing your Google My Business Profile

A GMB profile that is upgraded and exceptional signs to Google that your profile is applicable for clients hunting down your item or benefit and can possibly demonstrate your profile in the Google neighborhood 3-pack. There are basic advances you can take to enhance your GMB profile. 

Before you can improve your Google My Business profile, you'll have to guarantee it. Beware of whether you have just guaranteed your business by going to Google My Business and tapping on Start Now. You'll have to sign into the Google account you use for your business and enter the name of your organization into the best field of the frame by the guide of your nation. Affirm that you are approved to deal with the business. 

After you have guaranteed your posting, you'll need to ensure that your business data is right and exceptional. This implies ensuring your working hours are exact, that your administration class is suitable and that there are no mistakes in your installment techniques or different fields. 

When you investigate your business data, you'll have to ensure your organization's name, address and telephone number (otherwise called NAP) are steady over all your online profiles, including Bing, Yelp, and other industry-particular destinations. Having conflicting data befuddles potential clients and adversely impacts your capacity to rank in looks. 

After you ensure the points of interest of your business are right, you'll need to include pictures which help potential clients "see" what you do. Utilize brilliant pictures of your business to enable your profile to emerge. Select photos of within your business, your staff individuals, what your organization turns when you drive upward and different photographs that can enable clients to settle on the choice to pick your business over the opposition. 

What is important to your potential clients? Online audits. On the off chance that you don't have any audits, have a go at building a methodology to get surveys from your customers. These supports will help separate you from different organizations in your industry. The way that your organization's star positioning appears alongside your name and address in the 3-pack underscores the significant potential clients put on surveys when settling on obtaining choices. 

To stay up to date with changes in Google My Business, you can buy into the RSS channel of the News and Updates, which is a piece of the Google My Business Community. Google My Business has discharged two noteworthy updates to its stage in 2017. As a piece of those updates, organizations have two more approaches to interface with current a potential clients: through Posts and Messaging. 

GOOGLE POSTS

One is the capacity for organizations to make Posts. Posts are a way organizations can advance offers, news, occasions, item updates, and declarations. These updates will appear on Google Search and Maps to furnish organizations with considerably more approaches to stay in contact with potential clients. 

Google prescribes that before posting, you consider what you need to urge clients to do. Would you like to drive clients to visit your blocks and mortar area? Would you like to bring issues to light about a deal or unique? Would you like to report another element, administration or item? 

Google My Business Updates 2017

When sharing data utilizing Google Posts, utilize high-determination photographs that strengthen your message. The title of your post ought to portray your advancement in only four to five words. Despite the fact that you can utilize around 1,500 characters to depict your advancement or refresh, attempt to constrain the length to between 150-300 characters. Ensure your post contains a Call to Action, with dialect to force the client to make a move, for example, "Purchase," "Book on the web," "Take in more," "Call," or "Visit." 

Despite the fact that you can utilize 150-300 characters in your Post portrayal, just the initial 100 characters or something like that (two lines of content) will appear in the "bit", so make the most of each character. 

The life expectancy of a post is seven days, so present as often as possible on remain before potential clients. The exemption to this is for an occasion compose a post, which will remain live until the point when the occasion is finished. Your Post is shown from most up to date to most established in a merry go round configuration. 

Ensure your pictures are "focus weighted" so they abstain from getting edited off along the edges. 

As of now, Google Posts don't bolster enlivened GIF and recordings. 

Informing THROUGH GOOGLE MY BUSINESS

Google likewise as of late propelled an informing highlight that lets organizations specifically visit with clients who discover their profile on the query items page. Through this element, organizations will have the capacity to rapidly answer inquiries and help present and potential clients. You'll have to turn on this element inside your Google My Business dashboard to start getting messages. 

Google My Business Updates 2017

Google won't share your telephone number with clients and gives you the alternative to get and react to these messages through SMS or Google's own particular informing application, Allo. When you actuate this element, people going to your Google My Business profile will see an interactive Message symbol. On an iOs gadget, the client will go specifically to their informing application to speak with the business. As an entrepreneur, you can assign a staff part to answer client questions. Google additionally alerts clients to abstain from sharing touchy data, for example, charge card, standardized savings data or login qualifications through the informing highlight.

Skyscraper Link Building

Michael Richmond

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Link building is a tough full time job that is not easy. You have to do a lot of outreach with low response rates and potentially meet unrealistic deadlines because your boss or client does not know how difficult it is. If you want to do link building yourself one of the best methods is Skyscraper. It is relatively easy and fun if you link doing link building. 

The first step is to make a killer article that talks about the topic or industry you are trying to target. For instance, if I am a car dealership that was looking to build links on other websites I could write about the features that the new Ford cars have. This article has to be well written because the whole idea of Skyscraper is to reach out to other website operators with a better article then they are linked to currently.

Next, you will want to use a tool that can help you find websites that talk about the topic or industry you are trying to go after. I like to use Ahrefs because they will also let you see the domain authorities of those websites as well so you know you are not going to reach out to a website that could potentially be spammy. Once you get a list that you are satisfied with also check their website average traffic and if they have active social media accounts. If all those things check out then you are on your way to the next step.

Next, go on each website that you have on your list and look for an email address. This can be difficult because a lot of people don't want to be contacted. The best way to look for emails quick is by adding a website extension link Email Hunter that will look for emails on a website automatically by scrapping the entire website. Be careful because the free version only gives you 100 scraps. 

Once you have all the emails you will need to make a short and to the point email template that you can easily use for outreach. I suggest something that is only 1 or 2 paragraphs long where you can simply add the website or article you are targeting. Also, add an incentive like "if you add my link I will share your article on our social media." This might help to get them more interested in responding to your email. More than likely they will respond to your email with a fee they charge for adding a link. 9 times out of 10 they will charge you for doing this.

Lastly, when you get the payment or arrangement figured out with the webmaster you can tell them the exact anchor text you want for the hyperlink to be attached to. You want to make it a keyword that is related to your topic. 

I know I made this sound easy but honestly this is really hard to do. I only like it because SEO is my passion. There are countless hours and rejections that I didn't even mention in this blog post. The good news is when you do get a response from someone to help you it will definitely help your website ranking for that keyword or topic. I have seen a 2% and 3% jump in organic traffic every time I get a link added to a website. But again these are highly rated domain authorities so always keep that in mind when you do any link building.

The Good, The Bad and The Ugly of SEO

Michael Richmond

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SEO is not an easy business to be in. The clients have unrealistic expectations and they have no understanding of the SEO world even if you have explained it to them. In this blog I will give you a real world idea of being in the SEO business. Some of it is good, some of it is bad, and a lot of it is ugly!

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SEO is a skill that a lot of people don't have because they don't teach it in traditional schools. There is very little that the general public knows of SEO. I mean, you can read a bunch of SEO blogs and try to get an understanding but the truth is you probably just hit the peak of the iceberg. If you tried to dig deeper you probably found out that it was confusing, overwhelming and there not an easy guidebook to read about SEO. 

SEO has taught me a lot and here is a long list to give you an example of what you have to know to be successful at it:

  • Website development
  • Website optimization
  • Create unique content
  • Keyword research
  • In-depth data and analytics
  • Maximizing user experience
  • Utilizing the funnel processes
  • Keep up to date with trends
  • Maintain a social media presence 
  • Make pay-per-click campaigns
  • Create promotional advertisement
  • Understand ranking tools
  • Crawling tools
  • Analytics tools
  • SEO software
  • Link building
  • On-page tactics
  • Off-page tactics
  • Reputation management
  • And much more

The skills you have to learn to do SEO effectively is a long list but once you learn them you are very valuable to companies, people, your own business, and other organizations that simply need help online. Once you are a true expert of SEO you can help companies get maximum exposure online so their customers can find them easily and that knowledge in today's world is priceless.

White hat SEO is the best method to rank organically on the search engines. Without it, the odds of you ranking high out of pure luck is very low. Proper SEO make sure the websites are using the Google webmaster guides so Google can get the right information from your website and rank you properly. If you do good SEO for a long period of time and your visitors keep coming back to your website Google will give you the honors of ranking on the first page. There is no better way to rank on the search engines than by having an effective SEO strategy.

The Bad

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SEO is a process. Customers want to get ranked high under a keyword right away and they think that once they reach that goal their business will be successful. That's the idea, right? In theory yes that is the goal but it is not that simple. If you are trying to rank for a highly competitive keyword that has high search volume that could take six months to a year or more.

Most people are not willing to wait that long and so they go to another SEO company that lies and says they will get them the number one spot for that highly competitive keyword right away. The problem is they didn't tell that customer that it will be under the Google AdWords sponsor section and not under the google organic search section. Now there is nothing wrong with using Google AdWords but they just lied to this company because they don't know better. Now, this company has to do pay per click campaigns and for being in that sponsored section it is very expensive and does not have a high ROI if you do it incorrectly. 

My advice to companies that want to do REAL SEO is it is a process and you are not going to see results right away. Especially if it is a competitive keyword. If you can't pay for SEO services for 6 months to a year then don't do it because you will be wasting your money. True SEO takes time because this is a natural process if your website and SEO strategy are doing everything right you will see progressive results for the keywords you are targeting. So the first month you might rank 50, then the next month you will rank 42, and the next month you might rank 35 and so on.

Don't expect to rank number one right away unless you are trying to rank for a low competitive keyword that has no search volume. Also, if you are a small business don't try to rank for a short-tailed keyword and is not specific to an area. These general national keywords are highly competitive and large companies spend millions a year to get the top spot. For example, if you are searching "car insurance" expect to see Allstate, Geico, State Farm and so on. Try to go after keywords in your area such as "car insurance Jacksonville, FL." You have a better chance to rank on long-tailed keywords that are geo-specific. 

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The ugly truth is even if you have the best SEO company working for you and they get you that number one spot on a keyword that is competitive or has a high search volume that does on mean they are going to buy from your website. There is a million reasons why your customers are not buying from your website. It could be because you have a bad click-to-action, a poor online reputation or your prices are too high.

JUST BECAUSE YOU HAVE A HIGH RANKING WEBSITE DOES NOT MEAN YOU ARE GOING TO MAKE MILLIONS OF DOLLARS A YEAR. Of course, you can narrow down the issues by testing the site but if you are a small business the odds are you don't have the budget to test a site out for a long time and make a lot of tweaks and changes to increase the user experience because it is expensive. SEO only helps you rank hight and get more traffic to your website it does not gaurantee that people will buy on your website.

In Conclusion

Yes, SEO will help rank your website high under specific keywords and could get you more traffic on the website but it does not guarantee that people will buy whatever you are selling. That is up to the invisible hand and if you are selling a product that no one wants or that they can find cheaper elsewhere then you have other issues on your hands that is not SEO related. With that being said if your business is interested in doing SEO keep the good, the bad, and the ugly in mind because SEO is a rollercoaster and you are not guarantee anything in the SEO world.